When Alec Baldwin got into trouble and called his daughter a little whore slut on her answering machine, he probably wished he could’ve taken it all back.  He probably wished he could have just called his family law attorney and had them get him out of hot water he’d got himself into.  Make some threats.  Sue somebody, for godsakes.  Anything but let the media, and, hence, the world, find out about it.

But there it was, recorded forever on his daughter’s answering machine.  In his case, there wasn’t much he could have done about it.  It was there, recorded, for the world to hear

But believe it or not, there are ways that celebrities do deal with the media when they get themselves into hot water.  When the tabloids or media have caught on to the fact that Mr. or Mrs. Celebrity has again done something they shouldn’t have or didn’t do something they should have.  In that case, a family law attorney can’t do them any good.  It’s too late.  But it’s not too late to give “Mad Dog” Marty Singer a call.

For $750 per hour, the Pit Bull to the Stars will go out and contact the media outlet and he’ll probably let the intimidation fly.  That’s his job.  Oh sure, he’ll use reason or attempt to appeal to humanity if that’s at all possible.  But it’s the media we’re dealing with, and if that doesn’t work, then you can probably count on Marty issuing a threat of legal action.  Because that’s what attorney Marty Singer does.  It’s called damage control.

Such extreme action is usually reserved for the ill-advised actions of celebrities that take place outside the court, outside the family, and, sometimes, outside the law.  Singer’s letters demanding retraction are legendary for their intimidating tone.  Yet, some critics also say he goes too far, and at least one judge agreed, by ruling that the former New Yorker’s “demand” letter crossed into extortion.

Of course, before Marty confronts the offending media outlet, he will surmise as to whether the impending story is true or not.  He might probe for weak spots.  Or perhaps he’ll plant doubts as to the source’s credibility or motives, or about the legality of how the information was obtained.  If none of that works, he might even offer incentives, like exclusive interviews or photo shoots with the star.  All just to see the story disappear.

Singer’s list of clients is like a who’s who of Hollywood:  Sheen, Schwarzenegger, Stallone, Denzel, Travolta, Carrey, Roseanne, Tarantino, Gandolfini, Johannson.  Part of his job is to make sure his clients’ names don’t get mixed in with the other tabloid junk.  And to get paid for it.  And that’s probably why they call him Mad Dog to start with.

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